I’m Justin Brown.
I’m a former NCAA coach, leadership and performance coach, who has spent years inside competitive environments where outcomes matter and pressure is real.
My work sits at the intersection of leadership, performance psychology, and the inner life. I’ve worked with college coaches, athletic staffs, athletes, and business leaders who care deeply about winning, producing, and leading well but don’t want to lose themselves in the process.
I don’t believe leadership is just about mindset or tactics. I believe leadership is the overflow of how a person lives. How they manage stress. How they recover. How they relate to themselves and others. How they define success when no one is watching.
I don’t help people avoid pressure or stress.
I help them carry it well.
A few places this work has taken me