At STC, in our On Purpose Leadership Framework we talk about the two things a leader must have for authentic success.

A strong sense of self.

A strong sense of purpose.

With Deion Sanders we see an incredible example of these two forces at play. He gives a vision of what is possible when a leader fully leans in to developing their sense of self in the context of their sense of purpose.

Life Is Hard! Even when living On Purpose! Let this serve as your reminder.

There is no play in the On Purpose Playbook that, if executed correctly, will alleviate you from all hardships in your life. 

The reigning Olympic and World Champion in the Women’s 400m Hurdles has a losing record in 2023. 

Sydney McLaughlin-Levrone is a five-time world and Olympic champion. So why the losing record in 2023 thus far? Is she missing a step? Is she in a funk? Is it her coaching? Nutrition? Lack of sleep? 

The reality is she is taking losses in 2023 on purpose. 

I would argue that the fear of failure is the number one reason most people will come nowhere close to reaching their full potential. It will not be from a lack of effort, unclear objectives, missed deadlines, or poorly executed plans. Nope, we will simply not bother to try.

His greatest advice was to a young mentee who was stressed, full of angst and consumed with “the chase.” You know the type of chase I’m talking about here. The type of chase that keeps leaders up late and up early in the morning. Perpetual effort and “hard-work.”